Missed calls happen when staff are busy, the office is closed, or call volume spikes. Each missed call is a potential customer who could not reach the business.
Because a large share of callers will not leave a voicemail or call back, missed calls can quietly cost a business revenue. Tracking how many calls are missed helps reveal the size of the problem.
Strategies to reduce missed calls include call forwarding to backup phones, overflow handling, and using an answering service or AI receptionist so every call is answered.
Forward unanswered or busy calls to a backup, add overflow handling for busy periods, or use an answering service or AI receptionist so calls are answered even when staff cannot pick up.
Related: Call Overflow, After-Hours Answering, Call Answering, Voicemail